Journal of Marketing Practice: Applied Marketing Science

Online from: 1995

Subject Area: Marketing

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Volume 4 issue 4

Published: 1998, Start page: p105

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857928	Case study: evidence of a strategic marketing paradigm in a growing SME Roy McLarty (pp. 105 - 117) Keywords: Furniture industry, Marketing mix, Marketing strategy, Product development, Small-to-medium-sized enterprises, Supply chain management Article type: Case study Please login \| Abstract & purchase [ HTML & PDF (104kb) ] \| Reprints & permissions
857929	Marketing in emerging countries: evidence from a liberalized economy Kwaku Appiah-Adu (pp. 118 - 129) Keywords: Developing countries, Marketing concept, Marketing decision making, Marketing management Article type: Case study Please login \| Abstract & purchase [ HTML & PDF (93kb) ] \| Reprints & permissions

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